
Video Conferencing Best Practices
To help your employees understand how to effectively manage a video conference meeting, Video Guidance has compiled best practices from our customers. These practices help the end user to establish video comfort, competence and confidence, maximizing video conferencing applications.
Scheduling
- Create a process and communicate it company-wide to all employees.
- Make certain to include how to schedule both a conference room and video system.
- Make sure scheduling considers all participating sites and time zones.
Be Prepared / Be on Time
- Preparation allows for a successful meeting. Dead time and lag time at the local site are amplified over video and feel 3X longer to the far end. In order to keep all participants at all sites engaged, make sure you are prepared so your meeting flows from one topic to the other.
- When using presentation features, test before you connect to the far end and then again when you are connected before your meeting officially starts.
Appoint a Meeting Facilitator
- One person should manage your video meeting. This will create a better meeting flow as well as lessen any chance of confusion for those participating.
- If someone joins the meeting late, the facilitator should make certain introductions are made at the appropriate time.
- ALWAYS make sure the far end knows who is in your meeting room, whether they fit into the camera view or not.
- Again, always make sure everyone is introduced to the far end, especially if they are not able to fit into the camera view for the far end to see.
- You never want to catch anyone off guard having a discussion that does not include everyone. Extending this courtesy to the far end will encourage them to extend it back to you.
Video Room / Meeting Set-up / Lighting
- Neutral colors, medium contrast and soft textures are best.

- Avoid patterns, clutter and moving images that will be seen by the far end. These will reduce the quality of the image and can distract the viewers.
- Do not place a white board behind your participants as it can create a reflection that will make it difficult for the far end to see the participants.
- Avoid direct light pointing into the camera lens and/or at participants as it creates harsh contrasts and shadows.
- Close curtains and blinds. Natural light can also create harsh shadows.
- Be careful with overhead lighting as it too can create odd shadows.
Camera Dos, Don’ts and Notes
- Do utilize the zoom button - Consider a 3-ft. distance between the person and camera. 3-ft. views will help build trust and establish better visual communication.
- Do use eye contact - Consider where the camera is in relation to your monitor. Make sure you are able to give the impression of strong eye contact when you are looking into the monitor. To allow for this, your camera should be positioned as close as possible to the top center of your display.
- Don’t zoom in too close - We all need our space. Zooming in too close can be overwhelming to the person on camera as well as to the far end.
- Don’t zoom out too far - Zooming out too far loses that “same room” feeling. Facial expressions are lost along with other nonverbal cues that provide better visual communication and awareness.
- The camera is always paying attention - It will faithfully pick up all images in the room. Demeaning gestures and rolling eyes will be greatly amplified to the Far End.
- Cameras and videos tend to make everything “bigger” - Nervous habits or little recurrent gestures will be magnified and a distraction to participants at the other end. Try not to rock, sway or fidget with paper or pens. Relax.
Microphone and Volume
- The microphones are very sensitive especially if they are placed on the meeting table - Whispers, coughing, and sneezing can be amplified over the microphones.
- Speak up - Even though the microphones are sensitive, mumbling is difficult to understand and hard to hear especially over video.
- Place the microphone at the nearest point to cover all participants.
- Be sure to use the Mute key when necessary.
- During multi-site meetings / presentations use the Mute key unless your site is speaking, The Mute key will eliminate extra noise coming from each site, which can be very distracting to the presenter.
Presentation Instruction
- Test your presentation settings and know for certain the connection is successful – Make sure your presentation is launched at your desktop or another video source so you just have to manage one touch on the remote control to send content to the far end.
- Use simple slides when creating presentations to share over video – Pictures are always best; and using a larger font is a must! Not everyone has a 60-inch plasma for video conferencing.
- Use bold colors so your content is easily seen.
- Try to avoid using any animation in your presentation. It can potentially drag behind your verbal/audio content.
- Make sure you are using the appropriate video source for the content you want to share.
Far End Can See You!
- Don’t forget that you are a participant, not just an observer.
Completely hang up the call before you leave the room.
Troubleshooting – keep it simple and then ask for help.
- Check connections and avoid pressing buttons you are not familiar with as this can cause further problems.
Imagine the Possibilities!
Video Guidance's consultative approach uncovers your company's mission critical, revenue-generating requirements and identifies the best visual application to meet your business goals.

Simplifying the Possibilities
Our 7-Step Process is designed to ensure an optimal solution:
| Step 1 | Assessment & design |
| Step 2 | Select equipment |
| Step 3 | Select service plan |
| Step 4 | Room and application optimization |
| Step 5 | Service activation and training |
| Step 6 | Call anyone |
| Step 7 | Customer support |
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